Suzy Mae is a Los Angeles-based advertising strategist. Her decade+ of experience executing consumer research and designing brand strategies for agencies across the US have earned Suzy a reputation as a culturally aware, creative, collaborative thinker.

Agencies

Media.Monks Wieden+Kennedy 

Razorfish 180 72andSunny Midnight Oil 

Ignited Quantasy & Associates White Label Strategy

DDB Phenomenon Wildlife R/GA

Standard Black (Standard Time) Goodness Mfg

Creds

Suzy Mae is an absolute expert on cultural strategy, with an ability to go deep into a specific community and really find the connection points and watch outs for brands and businesses to authentically connect with different audiences. More importantly, she’s also a great brand strategist who quickly understands a brand’s role in the world and In culture in order to find new ways for those brands to connect with new audiences.
Eric Zuncic | Chief Strategy Officer, DDB

I trust Suzy. Fully. Completely. Without hesitation. We worked together on a project to reposition a 140 year old oatmeal brand into a modern superfood. She was able to distill mountains of research into a succinct and easily understandable brand strategy without relying on the numerous framework slides typically employed by other strategists that don’t say much and make my head spin. Suzy is smart. And she will make you look smart. She has extensive advertising experience, a rich knowledge of cultural trends, the ability to form trusting relationships with the team quickly, and is a creative at heart. I would hire her again in a heartbeat.
Mary Alberque | Executive Producer, R/GA

Strategy is a tricky discipline. So many strategists are academically brilliant but struggle to condense their thoughts to something pithy enough for a creative to work from. On the other end, you have strategists who offer plenty of creative thought starters, but unfortunately bring little substance or insight. Suzy is a rare strategist with superpowers on both sides of the brain. She's able to approach intimidating amounts of information and distill it down to a sharp insight. She then presents the insight in the form of a crafted and visually-compelling deck that tells a story about a brand's role in culture. On top of all that, Suzy's just a joy to work with. She's collaborative, diplomatic, and has a great sense of humor. I've worked with Suzy at two agencies on two very different types of brands, tech and CPG. She crushed both. I can't wait for the chance to work with her again.
Dylan Berg | Co-founder, Hermit

What struck me upon working with Suzy for the first time was that she possesses both a razor sharp mind and unbounded creativity. She can not only clarify the essence of a strategy down to its atomic structure while keeping sight of the big picture, but she is also an accomplished artist and performer. Her paintings, photography, zines, mixed media projects and performances are all done with the same passionate precision that she brings to the table as a strategist. Suzy is a truly gifted listener and readily gathers information from consumers to inform stunning strategic insights. She listens carefully to the client, the creatives and consumers alike and can craft the questions required to unearth hidden insights. She has a natural affinity for working and communicating with creative teams and excels at organizing and leading focus groups. Suzy's 10 years of experience has led to work with multiple brands, categories and projects so she is flexible and skilled at succeeding in many environments. Suzy has such a strong reputation not only because of her unique skill set and extensive experience but also because of her integrity. You know you can trust her to do what she says she will do so she makes every project feel like a well-oiled machine. Suzy treats everyone with respect, she is a professional through and through and is a true joy to work with. I hope I have the chance to work with her again soon!
Jennifer Palais | Principal Product Manager, Mozilla

To be blunt, Suzy makes creative better. Her ability to find and determine what is most important to each project / client / product is invaluable. She is the type of account planner / strategist that every creative department needs. Her willingness to contribute beyond her job title is exceptional, be it in a pitch or developing concepts for a facebook app, Suzy will constantly push the creative until it goes from good to great. But beyond her exceptional abilities as an employee, Suzy is a genuinely great person. Hilarious, sharp and infinitely fascinating - it has been a joy to have worked with her, and I'm looking forward to working with her again in the future.
Kyle Ramos | CEO, Show More

I had the ultimate privilege of working with Suzy Mattay at Standard Time. She is extremely detailed and insightful. Her smart, strategic contributions made it so easy to understand a job or a client and helped me elevate my own aesthetic. Every strategist should take notes from Suzy.
Laura Wimer | Executive Creative Director, FCB NY

Suzy is a wonderful person to work with. She's extremely creative and smart- a combo that makes working with her a pleasure. She has the ability to bring new insight to the table, works extremely hard, and is never too proud or afraid to do more or rework things if it's for the betterment of the work in the end.
Jill Lin | Creative Director, Apple

Suzy is one of the most talented people I've had the pleasure to work with. She is original, witty, smart, and a snappy dresser. She thinks outside the box, she in tune with current culture as well as all the rad culture from the past! Highly recommended! She is one you want walking through your company's door very day!
Steven Denekas | VP Creative, Basic

Suzy is more of what the world needs now. She's been trained in the emotional approach to account planning at one of the worlds best agencies (W+K!) She knows social media inside and out...and is always up to date on anything and everything related to technology and advertising. She can write, she can draw, she makes a mean cocktail, she can strategize, she's whip smart and most importantly she's a team player. We miss you Suzy!
Michael Sharp | Founder, Standard Black

Photography by Matt Kallish